To get different results, you need a different perspective​

People consume information differently today than they did a decade ago. Or even a year ago. The sheer volume of information available anytime, anywhere and from any device means you’re not only vying for attention but also competing in ways you never had to before.

Succeeding in this new digital era requires different capabilities and new ways of going about the business of communicating. It also likely involves navigating conflict as roles, responsibilities and budgets shift to adapt to this new communications landscape.

I know these things because I’ve spent the past decade living these very challenges as a digital communicator in the association sector. While I certainly don’t know everything, I do know a thing or two about continually adapting strategies and tactics, and about bridging the gap between traditional and digital.

Learn more about how we help organizations like yours succeed in this ever-evolving digital world.

CEO & Chief Strategist

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Our Team

Maggie McGary, CEO/Chief Strategist

Maggie started her career in communications before the internet was even a thing, then became an accidental, self-taught techie along the way.

Maggie has more than 20 years of marketing and communications experience across both the association and for-profit sectors. She’s led digital communications at several prominent associations, including the American Speech-Language Hearing Association and the American Psychological Association. She’s also consulted with brands in various industries including entertainment, finance, cybersecurity, technology and education.

Maggie has been actively involved in advancing the understanding and adoption of community management as a discipline since 2009, specializing in association communities. She’s been a member of the Community Roundtable, helped create a private community management certification program, and worked with dozens of organizations to launch and manage new communities, craft community strategy, develop trainings for staff, volunteers and members, and provide consulting on best practices for growing vibrant online communities.

Widely recognized as a technology leader and innovator in the association space, Maggie was named to Association TRENDS’ 2016 “Tech 10” list, and recognized by the Angerosa Research Foundation as “Publishing Trendsetter,” an award recognizing innovation that advances association publishing.

Maggie is the author of the technology blog Mizz Information. Her posts have been featured in The Washington Post, Association Trends, Associations Now, Signature Magazine and Social Media Today. 



Extended Team

We work with a network of top-notch creative professionals with expertise in graphic design, SEO, marketing automation and other specialities. Working this way provides a diverse bench of experts who are not bound by physical location but are unified in their collective commitment to innovation and excellence.

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